Pro tip: Not all your recipients are already customers. Plus, a vibrant purple CTA button looks awesome and beautifully contrasts the overall layout. Also, they have actionable headlines that are short, but to the point. “Three things to try out now” makes it easy for the customer to get started, and quickly gain value from the product.
Messaging is tight and focused, making the next steps clear for the subscriber. Together, all these elements make for an authentic and memorable brand identity.Īsana’s welcome email design aligns with their product, which is great for their overall brand recognition. starts with an outstanding subject line: Welcome to the Flock that builds on the brand’s playful, friendly tone-of-voice, while making you feel part of something.includes subtle animated GIFs that are consistent with the overall welcome email layout.uses colorful language to convey values.AllbirdsĪllbirds, the world’s most comfortable shoe brand, creates a special feel that’s visible at every point. Instead of using a CTA asking people to “Book Now,” the CTA prompts them to “Explore.” It’s non-committal and friction-free. Descriptions are concise and actionable, with relevant CTAs. It provides you with a clear introduction to their features:Īll sections are visual, showing people having a good time. Airbnb’s welcome email alleviates anxiety by providing clear guidelines on how things work.
New users usually want to know how your product or service works before diving in. Send targeted newsletters to your users: safer, faster, more accurate. The newsletter tool that connects to your product databaseĬonnect to your SQL data store and query source-of-truth data. With this in mind, let’s dive into some of the best welcome email examples. How many people took the step you asked them to take? The metric to measure is the conversion rate. Whatever that step is, it must deliver value. The next step, depending on your product, blog or store could be to encourage readers to: